BUYBRAND

EXHIBITION

A one-of-a-kind exhibition where business sells business

100% TARGET AUDIENCE

The target audiences of BUYBRAND are potential franchisees, master-franchisees, potential franchisers, suppliers, investors

BUSINESS PROGRAM: SEMINARS, PRESENTATIONS, ROUND TABLES

In conjunction with the exhibition, BUYBRAND 2010 will host seminars, presentations and round tables on the most relevant issues in choosing and formalizing a franchise, as well as on the legislative foundation and legal aspects of franchise relations.  The annual international forum “Franchising in Russia” is an indispensable element of the business program of the BUYBRAND exhibition

A STANDING VALUE: THE EXHIBITORS

Among the exhibitors of BUYBRAND exhibition are major players in the franchising market, including world-famous brands.

IMAGE OF THE EXHIBITION

The BUYBRAND Exhibition showcases stable and effective franchise brands. A good franchise guarantees a secure and profitable investment and a minimal risk of failure. This largely depends on the success of the franchise.  Participation in BUYBRAND 2010 will increase the credibility of exhibitors, giving each of them the opportunity to present themselves to the business community as the best model for building one’s own business.

IMAGE AND SALES

SOLUTIONS,

ESTABLISHING HIGHLY EFFECTIVE CONTACTS WITH POTENTIAL CLIENTS

Participation in BUYBRAND 2010 is an effective way to promote a brand, another opportunity to announce the company’s stability.  Finding the right image solution at the exhibition will allow businesses to achieve their primary long-term goal—sales.

LOCATION:

A MODERN PERSPECTIVE SITE

BUYBRAND 2010 will take place at the Crocus Expo International Exhibition Center, one of the largest professional exhibition sites in Russia

SUPPORT AND ASSISTANCE TO THE EXHIBITION

The following companies support and promote BUYBRAND: the Pillars of Russia, an all-Russian public organization for small and medium-sized businesses; Russian Association of Franchising; Moscow International Business Association; Kazakhstan Franchising Association; Ukrainian Franchising Association; Italian Franchising Association; U.S. Trade Representation in Russia.

The BUYBRAND Exhibition receives informational support from the leading socio-political and specialized publications, Internet portals, FM and television channels.

ADVERTISING AND PR CAMPAIGNS

The BUYBRAND 2010 advertising and PR campaigns attract a professional target audience. These campaigns include: placement of advertising and PR materials in specialized and socio-political media, TV and FM advertising, Internet advertising, external advertising on the territory of the exhibition complex and beyond its borders, advertising distribution at exhibitions and theme events, informational and advertising mailings.

The exhibition-satellite EXPORETAIL

The ExpoRetail-2010 Exposition, which takes place alongside BUYBRAND 2010, will bring into spotlight issues of new equipment supply for retail enterprises, technologies, design and logistic solutions, advanced expendable materials, components and human resources, the newest personnel training methods, perfect security systems and video monitoring. ExpoRetail-2010 will present its visitors with a portrait of the creation of a new business, from progressive ideas to their embodiment.

BROKER SERVICES, CONSULTING, LEGAL COUNCIL

The search for Russian partners for foreign franchisers and retailers is often difficult.  We are ready to offer assistance to proven international franchising concepts and retail networks entering the Russian market. We are ready to find dependable partners for you, who will undertake the master-franchise or retail network development in their region or country. We are ready to develop a strategy for you, which will allow you to implement your business concept in Russia.  Brand protection, adaptation of franchise package, continuing support of deals—these are just some of the services offered by the legal department of E.M.T.G..

THE LASTING SYNERGETIC EFFECT

BUYBRAND combines business, educational, informational and entertainment elements, together with the opportunity to receive continued professional assistance and support after the exhibition. The synergy of these elements is beneficial for BUYBRAND’s exhibitors and visitors alike. The opportunity to simultaneously see, evaluate, and compare a large quantity of market brands, and to get all the most interesting and indispensable information about them, helps future franchisees to make informed choices among brands, not only at BUYBRAND, bur for many years afterward.