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14.07.2009

First American Fast-Food Restaurant SUBWAY Opens in Vladivostok, Russia

The first American fast-food restaurant SUBWAY was opened in Vladivostok on July 4. Its production differs from unhealthy fast-food by fresh sandwiches and salads, which are cooked before a customer’s eyes.

“Russian representation of SUBWAY is an old customer of the Representation of the US Department of Commerce in Russia, and I’m glad that joint efforts of Russian and American partners on brand promotion to the Far East were successful, the US Consul General in Vladivostok Tomas ARMBRUSTER says. A restaurant SUBWAY is a very popular in the world format, and I hope that residents and guests of Vladivostok will see its true value.“

Since it was founded in 1965, the fast-food restaurant SUBWAY has positioned itself as an alternative to unhealthy fast-food. Its production is fresh sandwiches and salads, which are cooked before a customer’s eyes. And a customer can choose a filling of a sandwich according to his preference: meat, seafood, vegetables and other ingredients will be put by a cook into bread which is baked in the restaurant every four hours. It is quite symbolically that opening of the restaurant SUBWAY in the region was on July 4, when the USA celebrates a national holiday - Day of Independence.

By tradition this day a ship of the US Seventh fleet arrives in Vladivostok. Officers of the destroyer “Stethem” were invited to the opening and intend to taste sandwiches SUBWAY, made in Vladivostok, first.

Let us remind that SUBWAY is an American fast-food restaurant chain, working all over the world. Nowadays over 30 000 restaurants are open in 89 countries. In Russia SUBWAY is actively developing on franchising from 2006, and to the present moment 60 restaurants work in Russian regions.

The restaurant chain successfully works on franchising system from 1974. Since then SUBWAY franchise was recognized the best in the world 16 times.

Source: www.franchise-net.com

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