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7th International Franchise&other business opportunities exhibition!

Hundreds of formulas for ready-made successful business!

Three incomparable days to get acquainted with the new trends in business!

In today’s market conditions BUYBRAND is a reliable partner and somewhat support for the whole community of specialists in the sphere of franchising. It is the exhibition that remains an effective marketing instrument and the core of communication with actual and potential franchisers and franchisees, suppliers, and investors. All the franchising market players need to join their efforts in order to come out of recession quickly and smoothly. The BUYBRAND exhibition presents such a multi-functional site intended exactly for realization of bold ideas and projects, for support and popularization of the best Russian and worldwide companies engaged in franchising and in other promising trends of business development, for solution of all sorts of business tasks and sharing of experience.

Participation in the specialized franchising exhibition is a relevant and effective business-solution for all the participants of the franchising market! Only the most stable and effective Russian and foreign business concepts with a wide range of investing options and the best private business organization models will be presented at the BUYBRAND 2010 exhibition.

An exhibition of business concepts from around the world, with a wide range of investment opportunities and a comprehensive business program.

EXHIBITION SECTORS

• Retail networks (automobile products and services; accessories, jewelry, costume jewelry, household chemistry; gifts, perfumery, cosmetics; lingerie; recreational products for outdoors and tourism, athletic equipment; furniture, decorator salons; shoes and leather accessories; apparel; home textiles, table ware and cookware; merchandise for children; home appliances, electric tools and light fixtures)
• Public catering (food services, food products, drinks, tobacco products)
• Service industry (consumer services; design; housekeeping services; manufacturing technology; beauty salons, spa salons, tanning salons, nail salons, business consulting services)
• Industrial franchising
• Miscellaneous (hotel industry; real estate; publishing and advertising; flooring; computers; computer software; cartridges; plastic gift cards; consulting, representations, associations; multimedia; production and sales of high-tech products; recreation and entertainment; education; optician’s salons; medical services, medical equipment; adult products, etc.)
• Licensing

This sector is an ideal tool for establishing strategic partnerships with representatives of world-renowned brands. It provides an excellent opportunity to promote brands to new markets and search for new, reliable license holders. The sector will interest not only licensors, but also retailers, manufacturers, holders of trademarks, and those who study the licensing market. The sector will help businesses attract major brands and thus improve both product quality and marketplace performance. As always, the sector will host a comprehensive business program.

AUTHORITATIVE AND EXPERIENCED ORGANIZERS,

A RECORD OF STABLE GROWTH

Exhibition Management Technology Group organizes the only major specialized exhibition for franchising and other business opportunities in Russia and the CIS. The number of participants has increased from 37 in 2003 to 228 in 2008 (161 in 2009). The number of visitors has increased from 2000 to 5000 people. The forecast for 2010 is 6000 people. The BUYBRAND exhibition conducts an annual audit, which confirms the stable growth of all the key indicators for the event. The organizers’ accumulated experience ensures that the exhibition will be well run, and that its participants and visitors will be comfortable.

STATISTICAL DATA for the main indicators of the BUYBRAND EXHIBITION

	2003	2004	2005	2006	2007	2008	2009
TOTAL SQUARE METERS OF THE EXHIBITION (м2)	800	1400	3490	5940	9830	12000	7000
NUMBER OF EXHIBITORS	37	80	91	144	175	228	140
NUMBER OF VISITORS	2000	2480	2990	3255	3930	5210	4800
NUMBER OF PARTICIPATING COUNTRIES	3	5	6	16	20	26	25

PARTICIPANTS IN THE BUYBRAND 2008 EXHIBITION BY REGION AND COUNTRY

Moscow and Moscow Region                          49%

St. Petersburg and Leningrad Region           5%

Central Regions of Russia                               12%

Volga regions of Russia                                   12%

Northern Regions of Russia                            5%

The Ural Regions                                                3%

Southern Federal Districts                              5%

CIS countries                                                      5%

Eastern Europe                                                  4%

INVESTMENT OPPORTUNITIES OR BUYBRAND 2008 VISITORS

More than $500.000                                         8%

Less than $45.000                                           33%

Between $45.000 and $150.000                   42%

Between $150.000 and $500.000                 17%

BUYBRAND EXHIBITION	A one-of-a-kind exhibition where business sells business!
100% TARGET AUDIENCE	The target audiences of BUYBRAND are potential franchisees, master-franchisees, potential franchisers, suppliers, investors.
BUSINESS PROGRAM: SEMINARS, PRESENTATIONS, ROUND TABLES	In conjunction with the exhibition? BUYBRAND 2010 will host seminars, presentations and round tables on the most relevant issues in choosing and formalizing a franchise, as well as on the legislative foundation and legal aspects of franchise relations.   The Аnnual International Forum “Franchising in Russia” is an indispensable element of the business program of the BUYBRAND exhibition. New! One-to-one meeting program of franchisors and franchisees: organizing individual meeting at the show.
A STANDING VALUE: THE EXHIBITORS	Among the exhibitors of BUYBRAND exhibition are major players in the franchising market, including world-famous brands.
IMAGE OF THE EXHIBITION	The BUYBRAND Exhibition showcases stable and effective franchise brands. A good franchise guarantees a secure and profitable investment and a minimal risk of failure. This largely depends on the success of the franchise.  Participation in BUYBRAND 2010 will increase the credibility of exhibitors, giving each of them the opportunity to present themselves to the business community as the best model for building one’s own business.
IMAGE AND SALES SOLUTIONS, ESTABLISHING HIGHLY EFFECTIVE CONTACTS WITH POTENTIAL CLIENTS	Participation in BUYBRAND 2009 is an effective way to promote a brand, another opportunity to announce the company’s stability.  Finding the right image solution at the exhibition will allow businesses to achieve their primary long-term goal—sales.
SUPPORT AND ASSISTANCE TO THE EXHIBITION	The following companies support and promote BUYBRAND: OPORY Rossii, Chamber of Commerce of the Russian Federation, an all-Russian public organization for small and medium-sized businesses, Russian Association of Franchising; Moscow International Business Association, Kazakhstan Franchising Association, Ukrainian Franchising Association, Italian Franchising Association, U.S. Trade Representation in Russia. The BUYBRAND Exhibition receives informational support from the leading socio-political and specialized publications, Internet portals, FM and television channels.
ADVERTISING AND PR CAMPAIGNS	The BUYBRAND 2010 advertising and PR campaigns attract a professional target audience. These campaigns include: placement of advertising and PR materials in specialized and socio-political media, TV and FM advertising, Internet advertising, external advertising on the territory of the exhibition complex and beyond its borders, advertising distribution at exhibitions and theme events, informational and advertising mailings.
LOCATION: A MODERN PERSPECTIVE SITE	BUYBRAND 2010 will take place at the EXPOCENTR International Exhibitions and Conventions, one of the largest professional exhibition sites in Russia.
The exhibition-satellite EXPORETAIL	The ExpoRetail-2010 Exposition, which takes place alongside BUYBRAND 2010, will bring into spotlight issues of new equipment supply for retail enterprises, technologies, design and logistic solutions, advanced expendable materials, components and human resources, the newest personnel training methods, perfect security systems and video monitoring. ExpoRetail-2010 will present its visitors with a portrait of the creation of a new business, from progressive ideas to their embodiment.
BUYBRAND CLUB	BUYBRAND Club is the elite of the Russian franchising, possessing knowledge and valuable experience, ready to share its own practices and learn from others, a union of companies-franchisers that make contributions into development of franchising in Russia and support high ethical norms of business conduct. The main aim of the BUYBRAND Club is to promote Russian franchising development by means of creation of a powerful community consisting of professional TOP-managers. The main aim of the BUYBRAND Club is to unite the best specialists and experts in the field of franchising that carry into practice franchising concepts, as well as to improve the effectiveness of their participation in franchising business events and programs in Russia.
BROKER SERVICES, CONSULTING, LEGAL COUNCIL	The search for Russian partners for foreign franchisers and retailers is often difficult.  We are ready to offer assistance to proven international franchising concepts and retail networks entering the Russian market. We are ready to find dependable partners for you, who will undertake the master-franchise or retail network development in their region or country. We are ready to develop a strategy for you, which will allow you to implement your business concept in Russia.  Brand protection, adaptation of franchise package, continuing support of deals—these are just some of the services offered by the legal department of E.M.T.G.. Contact details: nkharatian@expomtg.com
THE LASTING SYNERGETIC EFFECT	BUYBRAND combines business, educational, informational and entertainment elements, together with the opportunity to receive continued professional assistance and support after the exhibition. The synergy of these elements is beneficial for BUYBRAND’s exhibitors and visitors alike. The opportunity to simultaneously see, evaluate, and compare a large quantity of market brands, and to get all the most interesting and indispensable information about them, helps future franchisees to make informed choices among brands, not only at BUYBRAND, bur for many years afterward.

THE ANNUAL NATIONAL PRIZE “THE GOLDEN BRAND” IS A PRESTIGIOUS AWARD FOR PROFESSIONALS

The Golden Brand is a national prize awarded annually at the BUYBRAND exhibition.  It is intended to support the development of the Russian economy by choosing the most effective companies in brand management.  The purpose of the award is to attract attention to such companies, to increase their professional prestige and credibility, and also to make their experience available for sharing with other enterprises in the country.  The winners are chosen based on a special audit and market research to determine the real economic effect of the brand’s “work” and its contribution to creating cash flow for the enterprise’s brand-owner.

Responses of participants 2009

As representative of the German Franchise Association I frequently attend many franchise exhibitions in the world. But regarding the organisation, the design, the mix of exhibitors and the number of visitors BUYBRAND in Moscow is one of the best exhibition in the franchise industry in Europe. If the quality of the prospects will improve in the following years – it will become definitely the number one.

Rolf G. Kirst

President Franchise Pool International (Germany)

I would like to confirm that BUYBRAND 2009 was successful in meeting many new potential franchisees. What was very pleasing is the distance people are willing to travel across Russia and externally from Russia to visit show, this proves you have carried out a successful marketing campaign. The building venue was very well organised and showed our brand off in a very good manor again all staff were very helpful and courteous during setup and during show. The BUYBRAND venue which now has shown its success and good standing for many years and im sure it will continue to attract many more potential partners for the future. We will of course be exhibiting in 2009 look forward to it.

Andrew Withers

Managing Director Southern Fried Chicken (UK)

In September 2009 Rosinter was presenting its franchise offer for IL Patio and Planet Sushi brands at BUYBRAND 2009. We must admit that the response and interest to our franchise offer that we got from potential partners and applicants happened to be beyond our expectations taken the overall economic climate in the world. This was definitely an opportunity that those who want robust but safe growth of their brands should not have missed. We have benefited not only from the new franchise contacts that we collected at the expo, but from other business opportunities that were brought to our attention by serious business people among the visitors. Together with  this we were able to share our concerns on franchising development in Russia with our  colleagues at the seminars and round tables hosted by EMTG. it important to get to know how franchising is supported in different countries by state authorities and authorised bank structures. This made it obvious that Russia could achieve a quantum leap in small and medium business development once franchising becomes a prioritised and well supported direction. Finally, we were honoured to take part and be nominated among other well-established franchise system for one in a kind national franchising Golden Brand award and managed to compete and win among the strongest franchise operators in the Franchisor of the Year nomination. We extend our thanks and congratulations to EMTG and BUYBRAND team for organising and hosting an outstanding  venue in the world of franchising and we truly believe that BUYBRAND expo is the most important and meaningful event for franchisors and franchisee in Russia and worldwide.

Svetlana Knyazeva

Franchising Director “Rosinter Restaurants Holding”

In regards to BUYBRAND exhibition 2009 we are again very pleased with numbers of visitor that attended our stand during the exhibition. We are very happy with the range of countries attending not only throughout Russia but also from many others countries including Uzbekistan,Ukraine, Kazakhstan to name a few. We look forward to further growth of the Southern Fried chicken Brand in Russia with the aid of BUYBRAND.

Andrew Withers

Managing Director Southern Fried Chicken (UK)

BUYBRAND remains the only large-scale event for meeting face-to-face franchise partners. We have received evidence of that again. Of course, it’s too early to speak about results but we are confident about the effectiveness of participation at the show. We hope the exhibition as well as our retail chain will grow during the upcoming year and we meet again in the bigger format!

Denis Bystritsky

General Director Retail IdeaGeneral Director

Our company has taken part in the BUYBRAND exhibition for the fourth time and I would like to point out that this event was interesting, not similar to the previous ones. We had a lot of doubts that potential franchisees would come to Moscow in these uneasy times. We were indeed surprised. The exhibition far exceeded our expectations. In general, we are glad that we participated at the BUYBRAND. I sincerely thank the organizers for this opportunity to be an exhibitor at this show.

Irina Dmitrieva

Head of Development and Franchising

Westland Company

The Company Interyernaya lavka (interior store) has participated at the BUYBRAND exhibition for

the second time. We set up many useful contacts and run several interesting meetings with potential partners. It’s too early to speak about the results yet, nevertheless efficiency is obvious. I would like to note wonderful organization of the exhibition and express gratitude to organizers for assistance in any matters.

Alexey Demyachenko

CEO Interyernaya Lavka

REGISTRATION OF VISITORS IS REQUIRED!

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